No (2012)

8.0 / Rated by 1 people

118 min.
Plot  After fifteen years of military dictatorship and facing considerable international pressure, Chile's government asks the public of Chile to vote in the national plebiscite of 1988 on whether General Augusto Pinochet should stay in power for another eight years, or there should be an open democratic presidential election the following year.

René Saavedra, a successful advertisement creator, is approached by the "No" side to consult on their proposed advertising. Behind the back of his politically conservative boss, Saavedra agrees to participate and finds that the advertising is a dourly unappealing litany of the regime's abuses created by an organization that has no confidence in its efforts. Enticed by the marketing challenge, and his own loathing of Pinochet's tyranny, he proposes to the advertising subcommittee that they take a lighthearted, upbeat promotional approach stressing abstract concepts like "happiness" to challenge concerns that voting in a referendum under a notor...



Gael García Bernal
René Saavedra
Alfredo Castro
Luis "Lucho" Guzmán
Luis Gnecco
José Tomás Urrutia
Antonia Zegers
Verónica Carvajal


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Sakuragi rated No (2012) with 8.0 stars / 22.01.2018

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